Following four years as part of Valves VR team, Xbox co-creator Nat Brown shared the news that he had started work at Apple this week. It’s not clear just yet what specific graphic applications Nat Brown has been hired for. With the news coming just months before the launch of Apple Arcade, many are speculating his new role is related to the upcoming service.
In a blog post from 2013 titled ‘Stupid Stupid xBox’ Nat Brown was buoyant on the future gaming prospects of the Apple TV. He predicted the rise of Apple compared to xBox, PlayStation and Nintendo as Apples platforms embraced third party apps in an era where the gaming heavyweights weren’t so interested in indie game developers.
“Apple is already a games competitor broadly, even if Apple-TV isn’t yet a game platform or a console. Mobile generally and iPad specifically have grown the total hours of game play and grown the overall game market. Only in the last 18-24mo has that overall growth turned from a segment-expanding rising tide to a tsunami swamping the console game vendor profit boats hitched to the docks. It is accelerating. Apple, if it chooses to do so, will simply kill Playstation, Wii-U and xBox by introducing an open 30%-cut app/game ecosystem for Apple-TV. I already make a lot of money on iOS – I will be the first to write apps for Apple-TV when I can, and I know I’ll make money. I would for xBox if I could and I knew I would make money. Maybe a “console-capable” Apple-TV isn’t $99, maybe it’s $199, and add another $79 for a controller. The current numbers already say a lot, even with Apple-TV not already an open console: 5.3M sold units in 2012, 90% year-over-year growth — vs. xBox 360 — about 9M units in 2012, 60% YoY decline”.
Check out the full Twitter thread from Nat Browns announcement by clicking on the embedded tweet below.
Apple Arcade is a subscription service launching on iOS, tvOS and Mac OS this Fall. Screen Times wishes Nat Brown all the best in his new role.