With Apple TV+ mere weeks from launching, it was inevitable that Apple would make their presence felt at last nights Emmy Awards. The Emmys celebrate the previous years television accomplishments and with big names and big money being funnelled into the production of TV shows by the likes of Netflix, Amazon Video and HBO you may not be surprised to learn that not one award was taken home last night by a show available over-the-air.
Apple’s heads of Worldwide Video Zack Van Amburg and Jamie Erlicht will be more than aware that the company will want a healthy dose of nominations at next years awards show, with the hope that critical acclaim is forthcoming for the company’s original content lineup.
Joining the new 15 second spots for ‘Dickinson’, ‘For All Mankind’, ‘The Morning Show’, ‘See’ and ‘Snoopy in Space’ were the first teases for ‘Servant’ and ‘Truth Be Told’.
‘Servant’, from visionary M.Night Shyamalan received two creepy spots which whilst not giving away much, set the kind of foreboding tone expected from the writer/director. The supernatural show starring Lauren Ambrose, Toby Kebbell, Rupert Grint and Nell Tiger Free follows a Philadelphia couple in mourning following a tragedy that creates a rift in their marriage whilst inviting a mysterious force into their home.
'Truth Be Told' stars Octavia Spencer and Aaron Paul in a true-crime thriller with the teaser highlighting the two leads. Octavia Spencer plays a podcaster who reopens her investigation into a murder. With doubts and new evidence coming to light after her original evidence leads to a conviction, she is forced to reevaluate her investigation which made her a media sensation.
Both shows will premiere in the weeks following the launch of Apple TV+.
You can view all the new spots that debuted during last nights Emmy Awards broadcast below:
Apple TV+ will launch in 150 countries on November 1st costing $4.99/month. The purchase of new iPhone, iPad, Mac, iPod Touch or Apple TV hardware will entitle users to one free year of service.