Update Oct 31st 2019: MUBI is now available through Apple TV Channels in the UK and Ireland for £9.99/month or £95.88/year.

Originally called The Auters, MUBI is much more than just another streaming service. With its focus on international art house cinema, MUBI marries its video content offerings with a film database and an online magazine known as The Notebook. Co-funded by the European Union, MUBIs partnerships have included; The Criterion Collection, European distributor Celluloid Dreams, Martin Scorsese’s World Cinema Foundation and the Cannes Film Festival.

The MUBI channel – available through Apple’s TV app in the USA – offers discerning cinephiles one new film a day; hand-picked by the MUBI team from a selection of cult, independent and classic films. Newly introduced films are then available to view for 30 days, offering a unique take on the discovery of film, genre and culture.

In addition to the on-demand video content, active subscribers gain access to a thriving community of film lovers.

The MUBI channel is priced at $10.99/month following a 7 day free trial. Subscribers can access the MUBI channel across iOS, Apple TV and supported Samsung TVs through the Apple TV app. Support for Mac OS, Roku and Amazon’s Fire Stick will arrive later this year.

MUBI Apple TV channel trailer:

Apple TV channel subscriptions announced so far include; HBO, Starz, Arrow Video, Arrow TV, SHOWTIME, Smithsonian Channel, EPIX, Tastemade, Noggin, CBS All Access and MTV Hits, with more to be added over time around the world.