Posts tagged with "Apple Event"

Jonathan Reed

Apple Introduces iPhone 12 Pro: Here’s What Filmmakers and Photographers Need to Know

A little later than usual, Apple today introduced their yearly update to the iPhone line; the 12 series.
Last year saw the first ‘Pro’ line even though there wasn’t really much ‘Pro’ about them. This year, however, they’ve made up for it.
I’ll be doing a full article on this later in the week but here are some key points you need to know:

  • New LIDAR sensor. This allows for portrait shots - at night!
  • Speaking of which; night mode is now on all 4 (yes, even the front-facing) cameras.
  • LIDAR also means 6x faster autofocus in low light and improved and more accurate portrait mode
  • Telephoto camera on the Pro Max can zoom in closer than iPhone 11 Pro
  • Optical zoom is up to 2.5x for the Pro Max from 2x on the iPhone 11 Pro Max
  • 7 element wide lens - up from 6 - means cleaner, crisper photos and videos.
  • Smart HDR3 brings better AI created refinements, including better low light shots and reductions on skin smoothing.
  • Introduction of ProRAW. A feature that includes Apple’s computational adjustments while keeping the original RAW data in the shot for pro image editing.


  • Much improved image stabilisation (this also applies to photos).
  • 4K Dolby Vision 60fps video recording with 60 times more colours captured. You can even do this with the front-facing camera!
  • You can also edit in Dolby Vision on the iPhone! Meaning you could shoot and edit a whole studio-quality movie on your iPhone!
  • New ability to take time-lapse shots in night mode.

These are the top-level features I’ve noticed. If I’ve missed any let me know on Twitter.

I’ll be back later in the week with a full article. In the meantime, check out Apple’s iPhone pages for more info including the new design and new ‘MagSafe’ feature.

Sigmund Judge

Apple Sends Press Invitations, Confirming September 10th Event

Apple Sends Press Invitations, Confirming September 10th Event

Keeping with tradition, Apple have confirmed that the company will hold a Fall event this year on September 10th at 10.00am Pacific.

Apple are expected to make a number of announcements with wide-spread rumours suggesting new additions to its iPhone, Apple Watch, HomePod and AirPod product lines.

The highly anticipated event could also feature launch details for Apple TV+ and Apple Arcade, following the introductions of the subscription services in March.

A live stream has yet to be confirmed but is expected for whats set to be one of the most noteworthy Apple events in years.