After a number of failed attempts to reinvent the wheel of streaming app user-interfaces, Hulu's app reverts to a simpler, familiar tile system, starting today on Apple TV.
The latest Hulu re-design will feel familiar to those coming from Disney's other Disney Plus and ESPN Plus streaming apps. Hulu users can now navigate vertically through collections, scrolling horizontally within the given area of interest.
The new update harks back to the old Disney customer service mantra "consistency is key" - rolling out to more platforms by the end of July.
For those like me that predominantly use the TV app to browse content - please feel free to carry on as usual. For everyone else - Hulu's latest re-edesign promises to right many wrongs.